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Baby Einstein founder unveils many new products for kids March 10 2016

Baby Einstein has a little sister.

The founders of the childhood video series Baby Einstein, now owned by Walt Disney Co., are launching a mobile video series and toy line in May.

Julie Clark co-founded Baby Einstein and the new company, JoyBox Studios. She said JoyBox will thrive because the product is easy for harried parents to use. Through one mobile app, she said, parents can unpack a wide range of videos and play toys for their tykes.

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